To add to #2's comment - make it so you HAVE to buy a movie ticket to buy the DVD - that way, even if the person buys the ticket, buys the DVD, and leaves, the theater still makes some cash on the ticket and the DVD - and most people would see the movie anyway, and probably buy concessions.
Reader Comments (Page 1 of 1)
Ken @ Jan 20th 2006 1:44PM
To add to #2's comment - make it so you HAVE to buy a movie ticket to buy the DVD - that way, even if the person buys the ticket, buys the DVD, and leaves, the theater still makes some cash on the ticket and the DVD - and most people would see the movie anyway, and probably buy concessions.
Come on, is it really that hard :-)